8 Best Free and Paid Digital Marketing Courses Online

Digital Marketing is one of the hottest skills in the job market. The demand for digital marketers is grown rapidly throughout the world. Companies are looking for professionals or para-professionals who can take up tasks such as building content online, who can do email marketing, SEO optimization, launching social media campaigns, setting up WordPress dashboards for their company, and many more such functions.

These tasks have become a key day-to-day function in the organization whether it is big or small. From hospitality to health care, every industry is adopting digital marketing strategies into their business.

So, if you are an aspiring digital marketing student or if you want to step forward into this massive industry then these online courses on digital marketing can help you to achieve success.

These courses are not only for those who want to become a digital marketer but also for those who wish to work independently as a freelancer. Digital marketing also helps you to generate passive income more easily. How? Let’s see.

Summary of Best Digital Marketing Courses of 2021

Course Provider

Course name

Best For

Duration

Enrollment

Learn More

The Complete Digital Marketing Course – 12 Courses in 1

Crash Course

23.5 hours

Paid

Fundamentals of Digital Marketing 

Gaining knowledge

40 hours

Free with certificate

Strategic Social Media Marketing

Strategic Marketing

6 Weeks

Free to audit

Become a Digital Marketing Specialist

Career Driven candidates

27 hours

Upon subscription

Digital Marketing Specialist

Career Starter

3 months

Upon subscription

AMA Certification course

AMA Certification

30 hours

$1368

Digital Marketing Full Course Bundle

Boot Camp

60 days

$87 (on sale)

Free Online Courses on Digital Marketing

Flexible learning

Variable

Free with certificate

Udemy: The Complete Digital Marketing Course – 12 Courses in 1 

This digital marketing course gives you 12 different experiences in one place. The course will cover Social Media Marketing, Email, SEO, Market Research, Copywriting, and many more.  The course is one of the most loved courses among students. There are more than 500,000 students enrolled in this course so you can imagine the outcome and quality. It is one of the bestselling digital marketing courses on Udemy.

How will this course help you achieve your career goals?

  • Helps in landing a good-paying job in digital marketing
  • You can work from home as a freelancer
  • You can build or scale your online business
  • You can earn as an Affiliate Marketer

Key Learnings:-

  • SEO (Search Engine Optimization)
  • Email Marketing
  • WordPress
  • Copywriting
  • Social Media Marketing
  • Market Research

Key Information:-

  • Duration:- 23.5 hours
  • No. of Articles:- 38
  • Enrollment:- Paid

What is so great about this course?

  • So many topics covered very nicely.
  • Best for beginners (no prior experience required at all)
  • Highly interactive with projects, quizzes, actionable lectures.
  • Gives you the confidence to implement digital marketing strategies across various online channels.

Google: Google Digital Garage- Fundamentals of Digital Marketing 

If you want to learn the basics of digital marketing right from the beginning then this course is well suited for you. The course offered by Google contains 26 modules covering various fundamentals of digital marketing.

The course gives you hands-on experience of how Google search works, how to design effective web campaigns, how you can leverage the power of display advertising, and much more. The course contains tons of video lectures, guides, quizzes and you’ll also get certain badges upon completion of specific topics.

How will this course help you achieve your career goals?

  • This course is highly recommended for small shop owners. The course is helpful to them to give an online presence to their shop. They can build an online store using Google and launching effective advertising campaigns.
  • The course is also helpful for people working in retail, service, and even start-ups. They can use e-commerce strategies to increase sales and reach out to more customers.

Key Learnings from the course:-

  • Local listings/marketing
  • Search engine Marketing
  • Analytics and data insights
  • Video Advertising
  • Web Optimization
  • Online business strategy
  • International Marketing

Key Information about the course:-

  • Duration:-40 hours
  • Modules– 26
  • Enrollment: Free
  • IAB-accredited

What is so great about this course?

  • Gives you a good understanding of how search works.
  • Explains so many different options for online success.
  • Over 300,000 have successfully completed this course and are using the acquired skills to build and improve their career.

edX: Strategic Social Media Marketing 

This Strategic Social Media Marketing course is best for people who are more into strategic thinking. The course helps you to build effective strategies for social media like Facebook, Instagram, Twitter, Snapchat. The course is not for beginners.

It is an advanced-level course a part of the edX Digital Product Management MicroMasters program. The course approach is more into a practical and strategic perspective, well suited for aspiring product managers. You must have prior knowledge of statistical analysis techniques like regression analysis and other statistical concepts to pursue this course.

The course is free to audit where you have access to all the video lectures and reading materials. You can also have the opportunity to enroll in the verified track and get a certificate to enhance your credentials.

How will this course help you achieve your career goals?

  • You’ll get advanced knowledge of social media marketing which will help you land in a higher position than your subordinates.
  • You’ll work as a strategist in the organization.
  • Helps in increasing ROI from social media marketing.

Key Learnings from the course:-

  • Social Media Marketing (A Strategic Perspective)
  • Online Community Engagement
  • Content Marketing
  • Measuring Social Media ROI
  • Social Media Marketing Decisions
  • Social Media Listening
  • Ethical Marketing

Key Information about the course:-

  • Duration:- 6 Weeks
  • Institution:-Boston University
  • No. of Enrollment:- 99,000+

What is so great about this course?

  • Gives Social Media Marketing a different learning perspective.
  • This is not an ordinary social media marketing course where you build campaigns and see results. The course gives social media marketing a new level where you define and establish key marketing metrics and analyze ROI.
  • The course is focused on creating value for the online customer by building a desirable and effective content for them.

LinkedIn Learning: Become a Digital Marketing Specialist- Learning Path 

LinkedIn offers tons of exciting courses from MS Excel to Personal Branding via its online learning platform ‘LinkedIn Learning’. The courses are taught by industry experts in business, software, and creativity.

The courses are designed as ‘Learning Paths’ with a systematic arrangement of courses on specific topics. LinkedIn Learning marketing courses help you master traditional marketing skills to the latest digital marketing tools and techniques. 

To access all this great stuff, only you have to do is subscribe to LinkedIn Learning. Furthermore, you also get 16,000+ expert-led courses with a certificate upon completion.

How will this LinkedIn Learning help you achieve your career goals?

  • You get course suggestions according to your profession and profile.
  • Dozens of courses are added every week across the business, tech, creative, and personal development.
  • Show off the new skills you’ve learned on your LinkedIn profile by earning a certificate of each course you’ve completed.

Top Digital Marketing Courses Offered by LinkedIn Learning:-

  • Online Marketing Foundation
  • Google Analytics Essential Training
  • SEO Foundations
  • Google Ads Essential Training
  • Content Marketing Foundation
  • Social Media Marketing Foundation
  • Email and Newsletter Marketing Foundation
  • Introduction to Graphic Design
  • Conversion Rate Optimization

Key Information about LinkedIn Learning:-

  • Instructors on LinkedIn Learning:- Industry experts and leaders, entrepreneurs
  • Enrollment:- Upon Subscription to LinkedIn Learning

What is so great about LinkedIn Learning Path?

  • The teaching quality is so professional and is closely matched with your learning objectives.
  • The course is well organized into a “learning path” covering specific topics to develop skills and professional knowledge.
  • Download and watch courses on the LinkedIn Learning app for internet-free viewing.

Udacity: Digital Marketing Specialist- Nanodegree Program

Udacity Nanodegree program on digital marketing is well crafted by industry leaders like Google, HubSpot, Hootsuite, Facebook, Moz, and MailChimp. The course provides a 360-degree grasp of digital marketing.

The content of the course is Co-created with Facebook Blueprint. This is a unique introductory program from which you gain the skills to succeed in the field. The course delivers a holistic understanding of digital marketing and its importance.

If you want to master the skills by running advertisement campaigns, analyzing, and producing useful insights then this program is for you. The course provides valuable real-world marketing experience.

How will this course help you achieve your career goals?

  • Helps you embark on a successful career as a digital marketer.
  • The program prepares you for a wide variety of digital marketing roles such as Social Media Marketer, analyst, coordinator, manager, strategist.
  • You can work as an SEO Strategist, SEM marketing coordinator, Search Analyst.You can work as an SEO Strategist, SEM marketing coordinator, Search Analyst.

Key Learnings from the program:-

  • Marketing Fundamentals
  • Content Strategy
  • Social Media Advertising with Facebook Blueprint
  • Search Engine Optimization
  • Search Engine Marketing with Google Ads
  • Display Advertising

Key Information about the program:-

  • Duration:- 3 months
  • Efforts:- 10 hours/week
  • Enrollment:- Paid

What is so great about Udacity Digital Marketing Specialist- Nanodegree Program?

  • The course provides customized services like personalized feedback to ensure success!
  • Imparts practical tips and industry best practices.
  • Additional resources to improve.
  • Technical mentor support for any queries throughout the course.
  • Get career assistance from a professional coach including interview preparation, Resume services, Github review, LinkedIn profile review.

American Marketing Association Certification Course by Digital Marketing Pro Program

The American Marketing Association (AMA) is an association for marketing professionals. It is one of the most reputed associations in the marketing space, earning a certificate from AMA will boost your credibility and career. AMA partnered with the Digital Marketing Institute, a leader in professional digital marketing certification, to provide online learning and exams.

Whether you’re new in the digital marketing industry or expecting to hone your marketing skills then this course is for you. The course also offers tools to build your career. Throughout the course, you’ll have access to a vast number of contacts, you can share insights and knowledge with them. After course completion, students are assessed by a 3-hour exam. The exam is administered by a computer-based testing partner, Pearson Vue.

How will this course help you achieve your career goals?

  • The course has associated brand recognition across employers in the United States and around the world and thus makes you stand out from the crowd.
  • The program is transferable and usable regardless of your career path and business interest.
  • Helps you to revamp your business’s online lead generation and enhance customer engagement

Key Learnings from the course:-

  • Digital Marketing Foundation
  • Paid Search (PPC) using Google Ads
  • Email Marketing
  • Google Analytics
  • Content Marketing
  • Website Optimization
  • Digital Marketing Strategy

Key Information about the course:-

  • Duration:- 30 hours
  • Network:- 100k+ members
  • Enrollment: Upon subscription
  • 12 months FREE membership included

What is so great about this course?

  • The course is designed by partnering with a renowned Digital marketing institute that is recognized all over the world.
  • Dedicated and knowledgeable tutors having up to date industry experience within the United States and around the world.
  • Full, compassionate, and inclusive support to all the students.

ReliableSoft: Digital Marketing Full Course Bundle

If you want to dive deep into digital marketing and explore more exciting concepts of digital marketing like Technical SEO, on-page and off-page SEO, eCommerce marketing, blogging for e-commerce, email listing, and many more then this is the best course in the market.

You’ll get a complete digital marketing training bundle containing 8 different courses with 54 lessons and 181 cool topics. And if you’re running your own website or just getting started with the new one then this course helps you to increase web traffic and sales within 60 days. The course bundle is the real value for money. 

How will this course help you achieve your career goals?

  • The course helps you to achieve desired sales and traffic for your website if you manage one.
  • Helpful for companies in implementing effective digital marketing strategies.
  • You can work as an SEO strategist and analyst because the course covers every single topic of search engine optimization in detail with a clear explanation.
  • Extremely beneficial for digital marketers, web developers, SEO experts, and copywriters.

Key Learnings from the course:-

  • Technical SEO
  • eCommerce SEO
  • Conversion Optimization
  • Keyword Research
  • Content Writing and Promotion
  • Social Media Marketing Strategy

Key Information about the course:-

  • Duration:- 60 days
  • No. of Courses:- 8
  • Lessons:- 54
  • Topics covered:- 181

What is so great about this course?

  • The course contains so many digital marketing concepts and tools.
  • All the courses in the bundle are updated from time to time according to the changes in the digital marketing landscape.
  • The course gives actionable tips and suggestions, step-by-step so that you can apply to your website.
  • It is the most affordable digital marketing course in the market. You’ll get 8 different courses from one purchase.

SEMrush: Free Online Courses on Digital Marketing

With SEMrush Academy, you can learn digital marketing for free online and also test your skills and knowledge by giving SEMrush’s Academy free exams. You also get rewarded with an official SEMrush certificate which will work as a value addition to your CV and enhance your LinkedIn profile!

You can learn SEO, Content Marketing, Keyword Analysis, and how to manage and organize online reports. The course is fantastic, gives you a good knowledge of SEO and other marketing stuff.

How will this course help you achieve your career goals?

  • The courses are very practical and practicable and thus helps you to transform into an all-round specialist.
  • SEMrush is well-known across the search community and builds the best SEO software suite, the certification from SEMrush really bestows new confidence to you.

Top Digital Marketing Courses Offered by SEMrush:-

  • SEMrush Overview Course
  • Competitive Analysis and Keyword Research Course
  • On-Page and Technical SEO Course
  • Link Building Course
  • Rank Tracking Course
  • Mobile, International, and Local SEO Course
  • Management, Reporting, and Collaboration Course

Key Information about the SEMrush digital marketing courses:-

  • Duration:- Depends on the course, you enroll. Most of the courses have a minimum length of 1-2 hours.
  • Enrollment:- Free certification

What is so great about SEMrush digital marketing courses?

  • Learn digital marketing with Top-grade field experts
  • Gives you good mastery over SEMrush software
  • It is entirely free!